This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

This Women-Powered Social Platform Is Revolutionizing the Way Authors Market Their Work Only 2.3% of venture funding went to women-founded companies in 2020, but Allison Trowbridge beat the odds to found Copper and amplify authors' voices.

By Amanda Breen

Copper

By now, even the least tech-savvy among us are familiar with the most popular social-media platforms and the niche audiences they attract. Photographers flock to Instagram, dancers abound on TikTok, and gamers gather on Twitch. It's good business sense for creators to gravitate towards apps that support and enhance their crafts. But until recently, one of the oldest groups of creators was largely ignored amid the surge of digital artistic expression: authors.

The lack of an outlet for authors inspired Allison Trowbridge to found Copper, a platform that uses curated content to connect authors with their readers, and vice versa. As an author herself who was publishing her book Twenty-Two: Letters to a Young Woman Searching for Meaning with HarperCollins while pursuing her MBA at University of Oxford's Saïd Business School, Trowbridge was discouraged by how difficult it was for authors — from debuts to New York Times bestsellers — to market and promote their work.

Soon-to-launch Copper does just that for any author, whether he or she is going the self-publishing route or has already dominated bestseller lists. "It allows the authors to really build a centralized place online to meet and connect with their readers," Trowbridge says. With live events, curated reading recommendations and discussion threads, Copper focuses on deepening author-reader relationships and scaling authors' audiences in a sustainable way.

Editor's Pick

Related Topics

Leadership

Great Leaders Must Be Great Coaches — Here's How to Become One

To be a successful leader, you must become an expert in how to help others grow and develop. Here's a research-driven approach for entrepreneurial leaders to coach and effectively develop their teams.

Making a Change

Get Lifetime All-Language Access to Rosetta Stone for $150

Expand yourself and your business possibilities by learning a language in your spare time.

Growing a Business

How to Support Small Businesses This Holiday Season

Here are four great ways you can support small businesses during the holiday season.

Marketing

We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here's What Needs to Change to Profit Off Your Investment.

Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.

Business News

'A Dystopian Parody': Snow White's Arm Bizarrely Detaches From Disney World Ride

A TikToker caught the unusual scene on camera on Tuesday.

Leadership

4 Body Language Mistakes You Didn't Realize You're Making at Work — And How to Fix Them

Many unconscious gestures negatively affect your professional life. These four mistakes are easy to do — and easy to fix.