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How to Build In-House Expertise for Mobile In this Ask a Geek column, our expert offers advice on in-house development for mobile and web applications.

By Dan O'Shea

Opinions expressed by Entrepreneur contributors are their own.

App advisor: Tarun Nimmagadda of Mutual Mobile.
App advisor: Tarun Nimmagadda of Mutual Mobile.
Photo© Steven Noreyko

Q: How do I go about building in-house development expertise for mobile-optimized websites and applications?

A: Mobile-optimized websites and apps have the potential to change how and when businesses interface with their customers. Yet they also require new thinking about engineering and visual aesthetics that are affected by such factors as the multitude of device operating systems and screen format options. Austin, Texas-based Mutual Mobile is one of many companies that provide outsourced application development for businesses, as well as consulting and support services to businesses that want to pursue in-house software development.

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