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The Truth About Multitasking: How Your Brain Processes Information

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This story appears in the December 2012 issue of Entrepreneur. Subscribe »

It's the gospel of productivity in a maxed-out world: Multitasking helps you get more done faster. The only thing is, it doesn't, says David Meyer, a cognitive scientist at the University of Michigan--where he serves as director of the , Cognition and Action Laboratory--and one of the country's leading experts on multitasking.

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"When you perform multiple tasks that each require some of the same channels of processing, conflicts will arise between the tasks, and you're going to have to pick and choose which task you're going to focus on and devote a channel of processing to it," he explains.

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