Get All Access for $5/mo

Why Viral YouTube Fitness Video Star Cassey Ho Will Never Diet Again The popular pilates instructor discusses the painful reasons it wasn't worth starving herself of carbs in pursuit of 'skinnier arms and a six-pack.'

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Cassey Ho's image is her brand. A viral YouTube fitness star, the Blogilates founder and CEO is toned, taut and muscular. But she once tried to be too toned, unhealthily so. She "extreme dieted," cutting out fruit and condiments in the quest for supermodel abs.

Starving herself of carbs -- even the healthiest of them -- to attain the perfect bikini body was a sacrifice the 29-year-old Los Angeles native tells Entrepreneur was not worth making.

"Was it really worth it to have skinnier arms and a six-pack, so that I couldn't even think and run my business?" she asks herself. Her answer: "No way."

Related: YouTube Fitness Star Cassey Ho's 3 Quick Health Tips For Busy Entrepreneurs

She played a dangerous game with extreme dieting four years ago. It wasn't until earlier this year that the longtime pilates instructor finally came out about what she characterized as "my eating disorder." She also publicly pledged never to diet again. Her disclosure, documented on YouTube and on her blog, sent shockwaves across her large global fan base.

Backlash or not, Ho says coming clean was one of the best decisions she's ever made. Today, she says her relationship with food improves with each passing day. "I want to be able to look at food as a way to nourish my body, not as the enemy."

For more on the entrepreneur's choice to vocally shun extreme dieting, which she likens to "being in jail," check out our exclusive video interview with her above.
Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

'I'm Not Trying to Land on Mars': Mark Cuban Takes Dig at Elon Musk to Explain Why His Online Pharmacy Isn't Trying to Make More Money

Mark Cuban Cost Plus Drug Co. is an online pharmacy co-founded by Cuban and radiologist Alex Oshmyansky.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'It's Not About You': How to Fire Someone Effectively, According to Kevin O'Leary

O'Leary says that if you can't fire someone, you aren't the right leader for the organization.

Business News

Meta Makes $1 Million Dollar Donation to Donald Trump's Inaugural Fund

Meta CEO Mark Zuckerberg also reportedly gave Trump a pair of Ray-Ban Meta smart glasses.

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.