Entrepreneur magazine
October 1997

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October 1997

Entrepreneur | October 1997
October 1997
Entrepreneur Magazine

Merge Ahead

Before you go full-speed into a merger, read this.

Dress Rehearsal

Before it steps into the spotlight, we take a sneak peek at Windows 98.

What Price PC?

More than just the price you pay, consider technology's total cost of ownership.

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Model Approach

Creating a prototype that will wow investors.

Two Of A Kind

Mothers and daughters learn how to run a small business.

Pack It Up

Two catalogs offer travel products for time-crunched entrepreneurs.

Home Brew

Consumers worldwide are thirsty for American beers.

Choosing Managers for Your Overseas Operations

The right local manager for your overseas office can boost international business.

Electronic Avenue

A new deadline for electronic tax filing gives small businesses a break--for now.

Green Acres

Why some entrepreneurs are saying Goodbye, city life.

Theory of Creativity

Two creative geniuses reveal how to think out of the box.

Paying For Keeps

Your source for small-business news, reviews, trends and troubleshooting.

Pushing The Envelope

How to make more money through mail order.

Add It Up

These do-it-yourself advertising tips can save you money.

Virtual Mentors

A myriad of convenient business counseling awaits you online. Here's where.

Pop The Questions

35 Smart things to ask before you buy a franchise.

Medical Savings Accounts

These new accounts offer tax benefits, lower premiums and better financial health.

Hidden Treasures

Where to find the funds to finance your homebased business.

Doin' Time

How many hours will you commit to your new start-up business?

Getting Personal

Protect your company against unnecessary lawsuits by monitoring employee e-mail.

Stock Options

Offering stock to management-level employees without putting your interests at risk.


Commerce Business Daily Goes Online.

Show And Tell

Advertising on cable television can help you flaunt your products for a whole new audience.

Taking Care

17 ways to show your customers you care.

Visual Aids

Need to motivate your sales team? Try video training.

Art Of Comparison

Using the before-and-after approach to grab readers' attention.

Foul Play

Battling hostilities in the workplace.

Hard To Hold

Conquer the tight labor market by retaining valuable workers.

20 Best Cities For Small Business

Our annual ranking of the nation's top entrepreneurial spots

Highs & Lows

Developing a two-tier marketing approach.

Over The Hill

How to steer your business through a midlife crisis.

Cracking The Code

Congress and the White House go to work to simplify the tax code.

Good Dog!

Investing in stocks considered the dogs of an index won't have you chasing your tail.

Support Group

This stock finds its niche in the growing customer support software market.

In Living Color

Color copiers give customers one more reason to choose you over the competition.

In The Mix

This large-blend fund bets on companies that reward shareholders.

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