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Beware Growing Retail Fraud The National Retail Federation estimates that retail fraud cost the industry $9.6 billion in 2009.

By Gwen Moran Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

Abuse of Promotions
As the "new frugality" becomes a consumer trait, coupon fraud is getting worse.

"The competitive landscape where retailers are offering deals to distinguish themselves has led to an increase in coupon usage, while any kid with a scanner and color printer can create a replica with relative ease," says Joe LaRocca, senior asset protection advisor at the National Retail Federation of Washington, D.C.

But there are practices to keep fraudulent coupons at bay:

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