This Famous Book Is Now Available in a Crazy New Format Designed to Help You Read Faster E-reader company Oyster has released a classic business best seller in a new pulsating format created by startup Spritz.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

As if self-help books weren't effective enough on their own, two nascent companies are experimenting with game-changing technology that could allow people to read at record speeds.

Oyster, an e-reader company that employs a similar business model to Netflix, and Spritz, which has developed a new reading paradigm that replaces pages with a small box that pulses one word at a time, have announced a unique alliance.

On its website, Oyster now offers Stephen R. Covey's famous book The 7 Habits of Highly Effective People for free consumption in Spritz's speed-reading format. This marks the first time that a full-length, in-copyright book has utilized the technology, Oyster says.

Talk about "effective': at 1,000 words per minute -- the top speed that Spritz offers -- the seminal self-help book could reportedly be completed in just under two hours.

Though Oyster, which closed a $14 million round of funding in January, is the first to offer a Spritz-able book, other major players have shown interest in the company. The Boston-based startup also caught the eye of Samsung last month, when it announced it would ship certain new devices with the technology.

Related: New E-Reader App Hatches a Clever Plan to Get You to Actually Read

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Science & Technology

7 AI Tools to Build a Profitable One-Person Business That Runs While You Sleep

Smart systems to help solo founders scale fast.

Business News

Most Major Retailers Are Open on Memorial Day, Except One. Here's What's Open and Closed This Monday.

From grocery stores to warehouse retailers, here's what to know about Memorial Day closures.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'I Run My House Like a Military Operation': Skims Chief Emma Grede Says This Is Her Precise Daily Routine

Grede is a CEO, founder, and serial entrepreneur. Here's how she prioritizes her day.

Starting a Business

I Had 'Too Much Experience' to Find a Job. So I Used Facebook to Start a Small Business That's Making About $500,000 a Year.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.