4 Free Ways to Grow Your Social Networks Social media is used for much more than socializing - brands connect with potential customers.

By Leyes

Opinions expressed by Entrepreneur contributors are their own.

Why should you grow your social media?

Social media pays off for businesses. 71% of social media browsers who've had good experiences with a company on social media will likely tell their friends and family about the brand. Why is this? Social media allows brands to give a more personalized experience. It gives you the chance to become a part of your customers' lives and provide both helpful and promotional content.

On top of that, you can build credibility with reviews and comments. Whether you sell a physical product, a service, or have affiliate links, your social media presence makes you more trustworthy. From positive reviews on Facebook to shares and comments on Instagram, people see this data as social approval of your brand.

Related: Social Media Advertising: A Simple 3-Step Approach to Increasing ...

How to grow your social media organically

1. Use analytics to target the right audience

All social media sites provide their own version of analytics: Facebook, Instagram, LinkedIn, Twitter - they all provide extensive information on your account. You should check in on your analytics at least once a month to make sure that your content strategy is working. You might surprise yourself - perhaps your content is reaching a different audience than you meant to target. With analytics, you can view things like age, gender, location, and what time of day they view your posts. Study this information and adjust your strategy accordingly.

Related: 3 Organic Instagram Marketing Strategies That Will Help You Thrive ...

2. Optimize your profile on the right platform

Make your profile easy to find for all those folks looking to research you. Fit in as many keywords as you can naturally, add a brand logo or photo that is easy to recognize, and simplify your username. Make sure the link in your profile links to your website or a well-organized landing page. Don't spread yourself too thin, either. Look at where your competitors are creating a presence and where your content is shared to most. Focus on those platforms above all else.

3. Share content people want to see

You'll need to balance the amount of sales content you share. You should also be sharing different types of content - video, photo, story, Reels, etc. Again, look into your analytics. What posts are getting the most interaction? In particular, shares and saves show that a piece of content especially resounded with your audience. Do product photos get lots of interaction compared to lifestyle photos? Give your posts about a month, then take time to review and adjust your content strategy.

4. Utilize tagging and hashtags

Hashtags and tags are a great way to get new eyes on your content. With hashtags:

Limit the use of popular hashtags that are overused

● Use hashtags related to your niche

● Use trending hashtags to participate in current events that are relevant to your business

● For more hashtag help, check out hashtag search sites like hashtagify.me.

Encouraging your followers to tag their friends on your posts will also get new folks to view your content. This tactic can be used on informative, inspirational, and motivational posts: for example, "Tag someone who needs some motivation today!"

Closing thoughts

No matter the type of business you own - personal brand, service provider, or physical products, it's never too late to focus on growing your followers on social media. Whether you have 100 or 100,000 followers on your social networks, you can organically grow your brand. Are you reaching the right audience and posting the right content? Are you on the right platform? Perhaps you need to try a giveaway. Whatever you choose, start today.

Related: How to Organically Find Prospects (No Ad Spend Required)

Wavy Line

Chairman of Leyes Empire, CEO of Leyes Media and VVS

Kevin Leyes is the chairman of Leyes Empire and the founder and CEO of Leyes Media, a social-media marketing and public relations agency and VVS, an urban jewelry company.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business Ideas

The 13 Best Jobs for People With ADHD

Want to find the perfect profession as a person with ADHD? Check out this review of the best jobs for people with ADHD if you need ideas.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.