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BrandYourself Helps Users Clean up Their Online Identity

DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.

learn more about Gwen Moran

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Syracuse University junior Peter Kistler was livid when he learned that a standard Google search of his name had derailed his application for a coveted internship at Microsoft. The company nixed him after seeing the links to stories about another Peter Kistler, who happened to be a drug dealer and convicted sex offender.

That mix-up was the impetus for BrandYourself.com, a DIY platform to help people take control of their online profiles.

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