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How This Ex-Googler Is Reinventing the Way Security Cameras Work Carter Maslan's app Camio only gives you the footage you might actually use.

By Matt Villano

This story appears in the July 2015 issue of Entrepreneur. Subscribe »

Camio | Facebook
Check in on what's happening at home anytime using another device with CamioCam.

Carter Maslan's idea for a smart security-cam app came about after he spent four-plus years at Google. As director of product management working on the Google Street View project, he learned through usability tests that people wanted the ability to access real-time video and search footage for noteworthy events.

"From the beginning, the idea was to make video smart and super-responsive," he says. The result was an app called Camio. "We like to think of it as an ad hoc security camera that gives you exactly what you want."

What distinguishes Camio from a basic webcam is that the app, which works with images gathered via a smartphone camera, leverages proprietary algorithms to be selective about what it uploads to its cloud-based storage. According to Maslan, the algorithms can differentiate between "ordinary" events (such as lighting changes) and "extraordinary" events (such as a rock thrown through a window).

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