How Your Social Media Can Stand Out From the Crowd Here are a few tips to boost the clout of your social media accounts.

By Neil Patel Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

Like many entrepreneurs and innovators, growing a social media following can help increase the power of your brand. The question is, how do you stand out in such a crowded field of platforms and content creators?

According to Entrepreneur Network partner Neil Patel, growing your social platforms' visibility and popularity can be condensed to a few steps. Patel recommends figuring out what content format works for you and tailoring your content to it. Try experimenting with creating videos or writing longer-form text pieces to determine which area you feel the most comfortable with. The content you are the best at creating will most likely do the best for your brand. Once you've nailed down the best possible content for you, promote your work on social media platforms.

Patel emphasizes the importance of participation with your social platforms. Embrace your social shares and remember to be present on the platform by joining groups and reaching out to other people in your social media community.

By following these tips, gradually, you will be able to build a solid social media following that stands out from the crowd. Click the video to learn more.

Related: How to Stand Out on Social Media, Even With Heavy Competition

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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