Is Your Social Media Content D.O.A.? Try This. (Infographic) You put lots of time into crafting the perfect post, only for it to fall flat. Here's how to increase its shots at going viral.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.

Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes.

Well, it's on to the next post, right?

Not so fast. Before you start drawing up that next one, consider this infographic from Los Angeles-based Gryffin Media that might unlock some of the secrets to that elusive viral post.

Related: 5 Tricks to Producing Quality Content

While articles that invoke the emotion of "awe" inspire more likes than angry ones, posts with a negative headline garner more shares than positive ones. Never forget to include a byline; it establishes authority.

Don't be discouraged if posts doesn't go viral after you immediately hit "publish." Try sharing content several weeks later, and you might be surprised by the response.

Click to Enlarge+
Is Your Social Media Content D.O.A.? Try This. (Infographic)
Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Editor's Pick

Related Topics

Health & Wellness

Need More Rest? Try the Bedtimes of These Highly Successful People

You'll be surprised — not everyone works crazy hours.

Collaboration

This Is the Unseen Advantage Your Small Business Might Need

If you're ready to learn how to help your business increase revenue, access new markets, create better customer experiences and brand awareness, strategic alliances may be the answer you're looking for.

Buy a Franchise

Learn the Secrets of Running 20+ Businesses as a Side Hustle — Finding and Nurturing Your 'STIC People'

Explore the critical importance of choosing the right franchise manager and the innovative 'STIC' approach.

Business News

Can't Find a Place on Airbnb? The New 'Black Market' Has You Covered.

Tightening regulations on short-term rentals in NYC has led to a shadow market for Airbnb alternatives.

Marketing

5 Scrappy Ways to Create Quick Marketing Wins

Marketers are under pressure to create both short-term and long-term successes. Here's how you can create quick wins easily alongside your bigger strategy.

Growing a Business

More Than 90% of Startups Don't Make It. This CEO Reveals What It Takes to Not Only Survive — But Thrive.

Learn what it takes to grow a company while also scaling as a leader.