The Way of the Webinar When the popular online education platform works--and when it doesn't.
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
Mary Schaeffer's business specializes in accounts payable information for businesses--and she realizes it's not everyone's cup of tea.
"It's not exactly the most fascinating thing in the world," Schaeffer says. However, her company, Accounts Payable Now & Tomorrow of Newark, Del., has produced more than 100 educational webinars over the past four years, attracting thousands of attendees at $179 a pop--making this vehicle an important revenue stream to accompany her newsletter, consulting and other business lines.
For Schaeffer, the key to successful webinars boils down to topic, title, speaker and technology. Dave Will agrees. The founder of Peach New Media in Boston gives these tips to produce better webinars.
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