Get All Access for $5/mo

This Smart Strap Turns Your Apple Watch Into a Smarter Fitness Tracker Get more out of your Apple Watch with the Aura Smart Strap.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

AURA Devices

The Apple Watch is one of the coolest technological developments of the last few years. Being able to carry your phone with you on your wrist and access a slew of convenient features in moments is great for entrepreneurs leading an active life. But where Apple Watch comes up short is as a fitness tracker. Fortunately, you can give your Apple Watch a fitness re-fit with the Aura Smart Strap.

The Aura Smart Strap is the ultimate fitness strap for Apple Watch. The Aura band has bioimpedance analysis that measures the fat and muscle mass in your body accurately, pairing with the Aura app to track body composition changes over time. The strap also tracks your hydration so you know when it's time to have another drink of water or when you're running low on fuel during a workout. It also pairs with the Apple HealthKit app, helping you to understand all of its measured data and set goals, whether you're training for a marathon or you'd just like to shed a few pounds. Aura and Apple combined give you the power to take on any fitness goal.

The Aura Smart Strap runs for up to six months on a replaceable coin battery, is splash resistant for working out in the rain, and uses an ultrasound interface that connects to any Apple Watch, 38mm–40mm. Plus, it's easily adjustable to fit any wrist.

Find out why the Aura Smart Strap has earned 9.1 stars on The Gadget Flow. Add an Aura Smart Strap to your Apple Watch for just $118.99 today. Get it for the 38mm–40mm watch in black or gray and for the 42mm–44mm watch in black, gray, red, or green.

Entrepreneur Store

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.