Entrepreneur Plus - Short White
For Subscribers

Web Startup Scores $28 Million to Simplify A/B Testing Optimizely found a way to make website optimization easier and everyone from Obama to venture captalists took notice.

By Matt Villano

Opinions expressed by Entrepreneur contributors are their own.

Analyze this: Dan Siroker of Optimizely.
Analyze this: Dan Siroker of Optimizely.
Photo© Terri Leowenthal

Big data has opened up giant opportunities for Dan Siroker. In 2008, as director of analytics for Obama's first presidential run, the former Google Chrome and Google AdWords product manager was tasked with figuring out which data and calls to action on the campaign's website would drive people to contribute.

Deciding what to try wasn't the hard part; Siroker could easily identify two elements for a head-to-head performance test. The bottleneck came in the logistics--every trial required an engineer or a developer to tweak some code. "Frustration set in pretty quickly," Siroker says. "We knew there had to be a better way."

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

8 People Hospitalized on JetBlue Flight Headed to Florida Due to Turbulence

The turbulent conditions occurred near Jamaica on a flight coming from Ecuador.

Business News

ChatGPT Will Soon Be Able to Speak, Listen and Have Instant Conversations

Open AI announced updates to the AI technology arriving in the next two weeks.

Business News

Costco Is Now Offering an Additional Exclusive Perk to Members in All 50 States

Members can now access discounted outpatient medical care through a partnership with healthcare startup Sesame.

Business News

He Won the $2 Billion Powerball Jackpot. Now He's Snatching Up Swanky Homes Across Los Angeles.

Thirty-one-year-old Edwin Castro took his winnings as a lump sum.

Business News

Dads Who Do This Simple Activity With Their Kids for 10 Minutes a Day Are More Likely to Raise High Achievers

The straightforward approach can give children an advantage over their peers.

Business News

These Are the Most (And Least) Happy States in the U.S. 2023, According to a New Report

Utah was found to be the happiest state in the country, while West Virginia was the least.