The backstory here involves the infamous incident when Amazon began deleting copies of George Orwell's "1984" from the Kindles of owners who had bought a copy. (It was a badly handled publishing rights issue, but inevitably it caused headlines.)
An email thread blew up on which many Amazon staff contributed opinons critical of the way Amazon had handled the issue:
Since it was a giant sarcastic, idealistic cireclejerk, I decided to pitch in with a helpful and very common comment, calling the PR team "lazy" because they "didn't carry pagers" and were probably "not working hard enough" at solving this problem.
I subsequently realized I had the misfortune of being the very last person to comment on this thread. Suddenly, my snark was the most visible comment in a very unAmazonian (read: free opinion sharing)? thread.
Two minutes later I got a phone call..
"Is this <name retracted>? From that damn chatter thread?"
"Uhm.. yes.. who is this?"
"This is <name retracted>. Really? You really say shit like that? You really want to say shit like that? I'm the Vice President of Media Relations, it's seven PM, and I assure you, we are in fact working VERY HARD HERE. UNDERSTAND?"
"Uhmm, yes sir, I understand"
"KEEP THAT IN MIND NEXT TIME"