It’s an understatement to say that 12-time #1 bestselling author Koenigs’ first book came from an earnest place; it was created, after all, when Koenigs was in the hospital getting treatment for cancer and had just wrapped up 16 weeks of chemotherapy. The dedication paid off: the book became a bestseller in 30 days. With that kind of success came a great many questions, and those queries inspired Koenigs to create a course and training to help others achieve it. His Publish and Profit event, which costs $4,997, guarantees customers that they’ll walk away with a #1 bestselling book in just three days. As Koenigs points out, his offer is pretty much the “easiest pitch in the world”: “If you tell entrepreneurs they can become a celebrity, authority and influencer in their field, who doesn’t want that?” he asks. In the end, the book that spawned the course has become, in Koenigs’ estimation, a six-and-a-half-million-dollar franchise. Not bad for a book that was dictated into a phone from a hospital bed.
Related: Top-Selling Entrepreneur Media Business Books