AURA Devices Go Beyond Counting Calories and Steps to Help You Get Healthy

Using bioimpedance technology, these fitness tools give you a bigger picture.
AURA Devices Go Beyond Counting Calories and Steps to Help You Get Healthy
Image credit: AURA Devices

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network VIP
Entrepreneur Deals
2 min read
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Fitness trackers like the Apple Watch and Fitbit have overhauled the way we exercise and reach our fitness goals. But counting calories and steps is just one aspect of measuring a healthy lifestyle. AURA devices let you go above and beyond by using bioimpedance analysis. This technology presents what some say is a better way to understand how your body changes throughout the day. Bioimpedance uses body composition analysis to break your body into four components: fat, muscle mass, minerals, and body water. Through this new paradigm, you get a much more significant idea of how your body is really working throughout the day.

Bioimpedance is the tech behind two Aura devices, the AURA Strap and AURA Band.

AURA Strap

AURA Strap
Image credit: AURA Devices

The AURA Strap is an add-on to your Apple Watch to make it the ultimate fitness tool. Syncing with the AURA app, you can track your hydration levels throughout your day, and your fat and muscle mass after workouts. That way, you’ll always properly hydrate when needed and have a better idea of how successful your routine is. The strap works for up to six months on a coin battery and is water resistant down to 50 meters underwater.


Image credit: AURA Devices

AURA Band can replace your fitness tracker entirely. With bioimpedance technology that measures your body composition, activity, and heart rate, it provides a more comprehensive overview of your physical activity and helps you perform better. You can track changes in your heart rate, fitness, and sleep schedule over time and integrate with existing fitness apps like Apple Healthkit, Google Fit, Strava, or MyFitnessPal. Make day-by-day measurements and visualize your progress over time.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur