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A New Breed of Antiques Dealers Specializes in Retro-Chic Philadelphia's Three Potato Four keeps things personal while staying ahead of vintage industry trends.

By Jenna Schnuer

Opinions expressed by Entrepreneur contributors are their own.

By the time you read this, the vintage faux-tiger trophy head will be hanging on the wall of a Three Potato Four customer's home, purchased through the Philadelphia-based company's online shop or its monthly in-store event. Or not. So goes the antiques game.

With its retro-hip stylings, Three Potato Four, launched in 2007 as an online-only shop, quickly became the favorite online destination of a new, younger breed of antiques hunters. That customer devotion translated to long lines when owners Stu Eli and Janet Morales started hosting monthly sales at the suitably old former textile mill they've called the company's home since 2010. The couple started the sales as weekly events, but found that the workload didn't match the return.

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