Don't Be Afraid to Embrace Boring Ideas Kikkerland's annual design competition results in an unexpected bestseller.

By Stephanie Schomer • Jun 5, 2017

Dutch design firm Kikkerland is known for bringing whimsy to utilitarian products -- say, a cocktail shaker in the shape of a maraca, or a portable barbecue in the shape of a suitcase. So it was surprised when one of its most successful products of the past year was a… cord organizer.

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