Entrepreneur Elevator Pitch Ep. 11: Find Your Niche Stream the penultimate episode of the first season of Entrepreneur's pitch show, then support the contestant with the most promising idea on Indiegogo.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Elevator Pitch gives each contestant a 60-second elevator ride from lobby to boardroom to sell their big idea. Watching the quick pitch live, a panel of expert investors either opens the doors for the entrepreneur to discuss further, or sends them back down empty-handed.

This week's innovators are all about catering to niche markets. From underwear-lining ice packs to bird houses for bats, these entrepreneurs bring some unique products the table. Every contestant thinks they have the next million-dollar idea, but will the judges agree? Watch this week's episode above to see which ideas the investors will shake on, and if you think one of them looks promising, support your favorite on Indiegogo.

Click here to support your favorite entrepreneur on Indiegogo

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Business News

Nvidia CEO Jensen Huang Is Now as Wealthy as Warren Buffett. Here's How.

Nvidia became the first-ever company to top a $4 trillion market capitalization this week.

Business News

Here Are the 10 Highest-Paying Jobs with the Lowest Risk of Being Replaced By AI: 'Safest Jobs Right Now'

A new report from career resources platform Resume Genius finds the top 10 AI-proof careers expected to see the most growth within the next decade.

Business News

Samsung Is Looking into Making AI Necklaces, Earrings, and Other Wearables: 'All Kinds of Possibilities'

A Samsung executive confirmed this week that the company is working on smart glasses, with plans to expand to other types of wearable devices.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Olive Garden's Sold Out Pasta-Shaped Pool Noodles Are Selling for Double on Resale Sites

The pool floats shaped like pasta launched earlier this summer and quickly sold out.