Cyber Week Sale! 50% Off All Access

Entrepreneur Elevator Pitch Season 3 Episode 4: 'It's the Uber of Pooper' On this episode of our weekly streaming pitch show, the investors find promise in some well-researched products and get downright grossed out by others.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs are always developing ways to help people better meet their basic needs, and it's often up to investors to decide whether a new idea will improve our quality of life. Humans are highly adaptable creatures, but we're also creatures of habit.

Every week on Entrepreneur's weekly pitch show, Entrepreneur Elevator Pitch, entrepreneurs get a mere 60 seconds to pitch a panel of four notable investor judges on their business, product or service. While the judges sit listening via livestream in an upper-floor boardroom, each contestant delivers their spiel inside of the ascending Entrepreneur Elevator as the clock and floor number tick upward.

When the buzzer sounds, the entrepreneur waits for the judges to convene and vote: Will the doors to the boardroom open for negotiations, or will the entrepreneur be sent down with no further chance of shaking on a deal?

Related: Entrepreneur Elevator Pitch Season 3 Episode 3: Circus Act or Class Act?

On this episode, an everyday product gets an internet-of-things upgrade. Later, two different entrepreneurs try to convince the judges that you can (or should) eat a substance you'd normally steer clear of -- or spit out. Speaking of eating, even babies have to do it, and one contestant presents a solution for when supplies are scarce.

Guest judges on this week's show include Lindsay McCormick, an AR and VR tech investor, sports broadcaster and advisor and partner with ePlay Digital Inc., along with Dawn Lafreeda, who is the owner of 82 franchise Denny's restaurants.

The lucky entrepreneurs who advance to discussions with the panel of investors deftly answer questions about product safety, functionality, price point, market scope and more. They make the case that they've done their research, have a meaningful mission and are ready for funding.

In some cases, an entrepreneur's request is too ambitious. Other times, the product isn't differentiated enough -- or on the opposite end of the spectrum, it's downright out there, in the judges' minds.

Watch the negotiations go back and forth and see who seals a deal by streaming this week's episode of Entrepreneur Elevator Pitch above.

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Epic Elevator Pitch Disaster Takes a Shocking Twist You Have to See!

Business News

'Brazen, Targeted Attack': UnitedHealthcare CEO Fatally Shot Outside Hotel in Manhattan

Brian Thompson was killed in what the NYPD says was a targeted attack.

Marketing

6 Steps to a Simple and Effective Content Strategy

Strategy can be an intimidating word, but it doesn't have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.

Business News

Hackers May Be Reading Your Texts — U.S. Officials Urge All Americans to Use Encryption Messaging Apps in the Wake of Massive Cyberattack

The FBI and security officials warn that messages sent by AT&T, Verizon, and Lumen Technologies customers are vulnerable.

Leadership

How to Succeed as a Performance-Driven Leader (and the Pitfalls You Need to Be Aware of)

What it means to be a performance-driven leader, how to make the most of it and how to overcome its potential pitfalls.

Money & Finance

6 Common End-of-Year Financial Mistakes Entrepreneurs Make — and How to Avoid Them

Steer clear of these common year-end money mistakes, and keep your business on track to meet its goals.