How an Ex-Ballet Dancer Succeeded by Thinking Outside the Barre When Hollywood called, a former New York City Ballet dancer turned to the web to keep her back-home fitness clients on track.
Opinions expressed by Entrepreneur contributors are their own.
When Natalie Portman asked Ballet Beautiful founder Mary Helen Bowers to help her train for the lead (and, as it turns out, Academy Award-winning) role in Black Swan, there was just one possible answer: Yes. But the dream assignment would require near-constant travel. Bowers would have to leave her fitness studio clients behind just as the business was taking off.
A former New York City Ballet dancer, Bowers developed the training and fitness routines that became the foundation of her Ballet Beautiful program after an injury forced her to find a portable and effective way to stay fit while stuck in a dressing room. She started training her clients privately in 2008, and within a year she built a solid client list--and got Portman's attention.
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.