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How One Company's Light Bulb Moment Improved Skateboard Safety

Skateboarders stay safe with customizable adhesive lights.

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By Michelle Goodman

Jeff Clark
Stoked: Greg Rudolph of Board Blazers.

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur: Greg Rudolph, founder of Board Blazers, which sells colored adhesive lights for skateboards, longboards and scooters.

"Aha" moment: The light bulb went on in 2011 when Rudolph saw a fellow Arizona State University student riding around campus with Christmas lights duct-taped to the bottom of his skateboard. Rudolph, then a sophomore in the business program, wasn't a skateboarder himself, but he recognized a smart idea when he saw one. He knew that skateboarders appreciate the ability to customize their gear, not to mention the safety benefits of being more visible at night.

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