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Today's episode: How to turn a class project into a multimillion-dollar business. (No degree required.)

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This story appears in the August 2010 issue of Entrepreneur. Subscribe »

and Dylan Smith didn't know exactly what they wanted to do--it was 2005 and they were, after all, just sophomores in college. But they knew this much: They were ready to be out of the classroom and into their own .

So Levie, a student at University of Southern California, and Smith, an old friend attending Duke University, began bouncing entrepreneurial ideas off each other. For a long time, nothing stuck. Then Levie was assigned a project: Choose a market and conduct a (Strengths, Weaknesses, Opportunities, Threats).

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