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Incubators Aren't Only for Tech Startups

This story appears in the December 2014 issue of Entrepreneur. Subscribe »

In , what is old is becoming new again, thanks to a 2-year-old incubator that seeks to restore the city's luster in the trade. The Philadelphia Fashion Incubator at Macy's Center City aims to recapture the city's nearly forgotten history with yearlong residencies for designers focused on breaking into the market and staying there.

Jesse Dittmar
Design engineer Marcel Botha is thriving at Brooklyn’s New Lab.

"Philadelphia has an outdated and old-fashioned image, and [this] is part of a strategy to up our credibility in fashion and retail," says Michelle Shannon, vice president of marketing and communications at Center City District, the development corporation that's a partner in the venture. "You could say it's a little bit of glitz and glamour, but we have a rich history of fashion in this city, and I think people forget about that."

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