Jessica Alba's Startup Nabs $25 Million in Funding Subscription-commerce business The Honest Company has just closed a round of funding for expansion and growth.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

lhj.com

Jessica Alba's startup The Honest Company, a subscription ecommerce service focused on providing parents non-toxic, eco-friendly family and baby products, has closed a $25 million funding round let by Institutional Venture Partners with participation from Iconiq Capital, Lightspeed Venture Partners and General Catalyst Partners.

The Los Angeles-based company will use the funds for international expansion, product development, increasing distribution capabilities and work on making the brand more accessible, which could include increasing partnerships with retailers.

Related: Justin Bieber Gets a Case of Startup Fever

"This new round of funding will provide essential resources for us to continuously expand our suite of products and bring them to households around the world," CEO and co-founder Brian Lee said in a statement. "We created The Honest Company with the dream to one day provide natural, affordable products to families everywhere.

Launched in January 2012, the company was founded by Alba, Christopher Gavigan, Sean Kane and Lee (founder of ShoeDazzle). The team had set out to develop eco-friendly, affordable products for all family members, featuring everything from diapers to skin care and home cleaning products. The items can either be purchased online or delivered on a regular basis through a subscription service. The Honest Company has also partnered with a select group of brick-and-mortar retailers to offer their goods.

Related: Ashton Kutcher's Latest Role: Lenovo Product Engineer

"Our mission at The Honest Company is to provide healthier, more sustainable products for today's families and generations to come. We are excited to work with supportive partners that share the same vision and look forward to continued growth and reach," said Alba in a statement.

To date, The Honest Company has raised $52 million. Currently, the products are available in the U.S. and Canada.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Growing a Business

Don't Be a Waiter — Be a Creator. 5 Ways to Create Opportunities for Yourself In 2024

Prioritize yourself and build your dream life. Don't wait for someone else to do it.

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.

Business News

Apple Faces Class Action Lawsuit Over iCloud's Alleged 'Enormous Structural Advantage'

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.