Behind the Veil Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.

Ah, the flowers. the dresses. the menu. The cake. The registry.So many things to think about when planning a wedding. Withtoday's brides and grooms so often overwhelmed by all that goesinto saying "I do," smart entrepreneurs willing to stepin and relieve the stress are poised to gather some well-earnedprofits.

Entrepreneurs are busting out of the wedding-consultant role(although that's still a big industry) and moving into lesstraditional businesses. These entrepreneurs have recognized whichneeds aren't being met . . . and are stepping right in,starting everything from a Web site for bridesmaids to a weddingchapel in a Minnesota mall.

MaryAnne London found a need when she saw a wedding chapel in astrip mall in Detroit in 1994. "It just caught myimagination," she says. "I figured someone was going todo it in Minneapolis, and I wanted to be that somebody." Shetook the idea for an elegant wedding chapel to the Mall of America,which has a program to help new retailers get their businesses offthe ground. They loaned her fixtures for the store, and, as shesays, "they've been a real partner in the chapel-I couldnot have done it without the right landlord."