For Subscribers

Behind the Veil

Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Ah, the flowers. the dresses. the menu. The cake. The registry.So many things to think about when planning a wedding. Withtoday's brides and grooms so often overwhelmed by all that goesinto saying "I do," smart entrepreneurs willing to stepin and relieve the stress are poised to gather some well-earnedprofits.

Entrepreneurs are busting out of the wedding-consultant role(although that's still a big industry) and moving into lesstraditional businesses. These entrepreneurs have recognized whichneeds aren't being met . . . and are stepping right in,starting everything from a Web site for bridesmaids to a weddingchapel in a Minnesota mall.

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