You can be on Entrepreneur’s cover!

Rappi enters the world of cryptocurrencies by implementing Bitcoin as a payment method Platform users will be able to purchase products and services by paying with Bitcoin.

entrepreneur daily

This article was translated from our Spanish edition.

Jair Fonseca | Shutterstock

The technological advancement that surrounds cryptocurrencies evolves rapidly; that is why the platforms day by day look for ways to be present within these emerging universes; which will become daily with the passage of time.

Rappi is the largest and most important delivery platform in Latin America with a presence in nine countries; The proposal to include Bitcoin as a payment method stems from the delivery platform's alliance with Bitso and Bitpay .

This is how the platform has just announced a pilot program that it will launch in Mexico where it will allow users to connect their digital wallets and be able to purchase the products and services of the application by paying with cryptocurrencies. It is important to highlight that since this is a pilot test, there is a possibility that not all users still have access to this modality that is soon to be implemented.

The results of this test are expected to be successful so that soon more companies decide to join the world of cryptocurrencies. According to the company, this is the first step before the complete integration of cryptocurrencies into its platform: "It is a first approach that will allow us to learn and continue incorporating the crypto world into Rappi," said the company's president, Sebastián Mejía , in a statement launching the initiative.

Without a doubt, Rappi, a company founded in Colombia in 2015, has risen to the occasion; a company that arrived innovating with its concept, maintaining the need to be up-to-date as an important quality; implementing this new service, which continues to position it as one of the leading platforms within the delivery service.

It is to be expected that more platforms will gradually begin to implement these payment methods to acquire services; just as any user registering a credit or debit card would do. The cryptocurrency boom is imminent and the platforms are letting us know about it.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.


Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.