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By David Port

Opinions expressed by Entrepreneur contributors are their own.

He was the king of outdoor footwear, the sheik of the sandal-shoe. Yet in 2010, seven years after launching Keen Footwear, Martin Keen was bent on leaving the shoe business to get his feet wet in an entirely new and unfamiliar market--office furniture.

Keen, who built Keen Footwear from a "simple little idea" into what is now a $300 million-a-year global empire, sold his stake in the privately held company. Two years later, in May 2012, he launched Focal Upright Furniture, envisioning it as a backlash against the cubicle-bound work environment, to which so many health issues have been linked. Why would Keen willingly go from a titan in one industry to a decided underdog in another?

"I was ready to get out of the footwear world, and I had an idea for creating something that I believed would positively and profoundly affect the way people work," he says. "Furniture is a different industry, but for me it's really about the same thing--being disruptive, doing something that hasn't been done before. Shifting to a new industry has been incredibly challenging, but it's also been incredibly exciting."

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