With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

The location-based social networking platform continues its rebranding efforts with a new logo.

learn more about Nina Zipkin

By Nina Zipkin • Jul 23, 2014

When Foursquare's CEO and co-founder Dennis Crowley decided to split off the company into two different apps, we didn't realize it was just the beginning. Today, the New York City-based startup has announced additional changes that users can expect over the rest of the summer.

Beginning this week, Foursquare users will only be able to check-in with recently spun-off app Swarm. All previous check-ins and photos that were made on the original Foursquare app will be imported to the new app. The original Foursquare app will also be getting a redesign with an emphasis on "personalized local search," and collecting user preferences and trusted "experts." On Foursquare's blog, the company showed the two apps side by side. From the looks of it, the only difference is Swarm has a check-in button.

With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

Image credit: Foursquare

Related: Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

With this makeover, Crowley only thought it would be fitting to unveil a new logo. The golf ball-esque check mark and the blue, green and white lettering we have come to know has been replaced by a blocky pink and white "F" designed to look like a combination of a map pin and a "superhero emblem," as explained in a blog post. "We've always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision."

With a New Direction, Foursquare Rolls Out a New 'Superhero' Logo

Foursquare is trading out its familiar check mark logo as part of a two-pronged rebranding strategy.

The company is hoping this new look will also make people more aware of all of Foursquare's offerings.

"The check-in story has dominated the brand and user experience," Crowley told publication The Verge. "We'd hear people say "I had no idea I could use this app to search for places.'" So, the new Foursquare puts personalization front and center. Every piece of the new app that's customized just for you, like your favorite foods served at nearby places, is accentuated in pink."

Related: Want to Avoid People? There's An App for That.

Moving forward, the company will migrate all users to Swarm before permanently removing the check-in feature on Foursquare. Also, the company will make users aware that there will be two separate friends lists: one for Foursquare and the other for Swarm. Foursquare will allow users to follow other people, along with experts, while Swarm will allow users to select who they share their location with, according to The Verge.

This new direction comes after a difficult time for Foursquare. It has been reported that while the company has made waves in New York City and San Francisco, it has been having difficulty breaking into other markets. Also, the company's decision to raise $41 million in debt funding, led to some concern. Those factors coupled with the reports that the company's revenue is low (in comparison to the amount it has raised), makes Foursquare a company worth keeping an eye on.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Starting a Business

How To Raise Capital For A New Business Idea

These practical methods and tools are available to entrepreneurs who want to raise money to create their own new businesses.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Business News

Mark Cuban's Grocery Store Hack Will Help You Score Cheaper Produce

The billionaire talked about his early days in Dallas when he was strapped for cash.