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Yogurt Entrepreneurs Thrive on Repeat Business

Their frozen yogurt is so good, customers will break the law for a taste of the nonfat dessert.

By Sara Wilson

Opinions expressed by Entrepreneur contributors are their own.

Vital Stats>> Shelly Hwang, 33, and Young Lee, 42, of Pinkberry in West Hollywood, California

Company>> All-natural, nonfat frozen yogurt shop

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