Ask the Expert | Page 5

Having been a serial entrepreneur and now the vice president of Small and Medium Business at Microsoft, Thomas Hansen is looking to take your questions about entrepreneurship and how to use technology to get a competitive edge.

There's no place where strong leadership is needed more than in a hectic startup environment in which the odds are most stacked against you, and Herculean efforts to gain and maintain traction are required daily, not quarterly

Getting connected is a strategic treasure hunt, a quest to find ways to plug holes to support your startup's mission and objectives.

Our expert, Robert Reffkin, discusses what it takes to be successful and how entrepreneurship really has nothing to do with business ownership.

For this month entrepreneur Robert Reffkin is looking to answer your questions about starting a business, leading teams and the challenges that come with running a company.

In the early stages of a business, many founders prefer to engage independent contractors to perform services, as it allows the company to avoid implementing costly payroll processes.

In an environment where many startups are seeking funding but few get it, entrepreneurs need to know how to stand out.

Our legal expert breaks down the pros and cons of forming an S Corporation.

Our legal expert Lori Hoberman discusses the pros and cons of the two different business entities.

Our expert this month is a lawyer, and she is looking to take your questions on entity formation, employee compensation, funding and more.

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.

The face-to-face interview is not going away.

Our expert this week discusses how entrepreneurs can test out a potential partner before going all in.

Our expert this month is looking to take your questions on hiring, culture, employee development and retention.

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.

When your company and another one has similar offerings, here is how to differentiate yourself.

Hiring people you know and trust can be very beneficial to an entrepreneur and her venture. But if not done correctly, it can spell disaster.

With most startups just concerned with surviving, how important is culture?