Building a Business
When It Makes Sense to Hire a Patent Attorney
While patent attorneys can be costly, they can help protect your ideas and work, which can save you money down the road.
By Doug Wolf
Ask the Expert | Page 7
Online Presence
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
By Jim Yu
Building a Business
Have a Burning Business Question? Ask the Expert: Jim Yu.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Building a Business
Hiring a ‘Newbie’ vs. an Industry Pro
When it comes to finding qualified hires for your startup, is it better to look for someone fresh out of school or a person that has been around the block?
Online Presence
5 Ways to Market Your Startup on a Dime
Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Building a Business
Finding a Kick-Ass Team for Your Startup
Think you need a lot of money to entice a qualified team? Think again. Our VC expert Kirsten Green explains why founders should focus on vision, discipline and confidence when recruiting potential hires.
Business Funding
Gaining Startup Traction on a Budget
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Building a Business
Have a Burning Business Question? Ask the Expert: Kirsten Green.
The investor behind hot startups Warby Parker, Birchbox and Bonobos is looking to take your questions.
Business Legal
How to Keep Your Startup’s Secrets Private
Our expert attorney Peter Buckland discusses how startups should go about divulging startup secrets to investors, business partners and others.
Business Legal
Figuring Out How to Divvy Up Startup Equity
When launching a startup, often founders need to offer up equity to employees in lieu of big salaries. Our legal expert Peter Buckland offers up advice on how to approach equity option pools.
Building a Business
Finding the Perfect Board of Directors for Your Startup
Our expert attorney Peter Buckland offers up tips on forming a board of directors.
Business Legal
Have a Burning Business Question? Ask the Expert: Peter Buckland
Lawyer Peter Buckland wants to answer your big startup questions about allocating equity, setting up a board of directors, raising capital and intellectual property.
Building a Business
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
By Ivan Ristic
Online Presence
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
By Ivan Ristic
Online Presence
How to Handle Negative Online Reviews
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
By Ivan Ristic
Marketing
Have a Burning Business Question? Ask the Expert.
Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Online Presence
The Best Way to Land a Job in Social Media? Just Dive In.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
By Ian Lurie
Online Presence
Social Media for Small Business: Choose Wisely, Then Execute
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
By Ian Lurie
Marketing
Content Marketing and SEO: Proceed With Caution
Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
By Ian Lurie
Online Presence
5 Ways to Become a Social Media Rock Star
Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
By Ian Lurie
Online Presence
Have a Burning Business Question? Ask the Expert: Ian Lurie
Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
Building a Business
How to Find the Perfect Co-Founder
Our ASK expert VC John Frankel offers up advice about finding a co-founder and managing the relationship.
By John Frankel
Building a Business
How to Attract Talent With Little Cash
Our ASK the Expert VC John Frankel offers up advice about how to nab employees on a bootstrap budget.
By John Frankel
Building a Business
Have a Burning Business Question? Ask the Expert: John Frankel
VC John Frankel of ff Venture Capital wants to answer your big startup questions about raising funds, meeting investors and pitching.
Marketing
Age is Just a Number in the World of PR
Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
Online Presence
Want to Supersize Your LinkedIn Page? Focus on the 3 C’s
PR expert Rebekah Epstein gives us the skinny on how to attract more people to your company's LinkedIn page.
Building a Business
Have a Burning Question? Ask the Expert
Young PR entrepreneur Rebekah Epstein is looking to tackle your questions relating to gaining publicity, social media and starting a business.