assumption bias

Thought Leaders

The 5 Most Important Cognitive Biases Holding You Back

As leaders, we must constantly seek ways to improve our craft — after all, leadership is a skill that must be intentionally honed

Marketing

How to Avoid Bias in Your Marketing Reporting

If you want to make the most informed, objective decisions possible for your business, it's important to have a strategy in place to avoid bias whenever possible.

Living

Cognitive Biases: A Crash Course for the Millennial Mind

If you think you're in full control of your mind, think again. Here are just a few mental quirks that can hold you back.

Innovation

Innovation Goes Nowhere Unless You Have a Method to Survive as a Startup

The most famously innovative and successful companies all had to survive similar early-stage mistakes and failures.

Leadership

Listen to Your Gut But Check Your Assumptions and the Data

Intuition that has been reality checked is a good basis for strategy.

Leadership

What 'The Dress' Teaches About Seeing Things From Different Perspectives

How people look at things has a lot to do with what they see. Leaders are wise to question their assumptions and take a look from different angles.