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customer needs

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Visualize Success to Find the Big Opportunities

Know yourself. Know your market. Find the gaps.

How the Best Entrepreneurs Manage Risk

The trick is to look for or create opportunities with a comfortable balance between risk and reward.

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.

For a Winning Product Launch, Address Genuine Customer Needs

To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.