customer needs


How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

Growing a Business

Silent Signals — How Top Sellers Anticipate Customer Needs

Now, more than ever, buying decisions made by customers and prospects involve multiple people. To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.

Growing a Business

7 Expert-Backed Rules to Follow to Understand Customer Needs

User research is a complex, tedious process. Follow these seven helpful rules to set up your research for success, backed by 10 years of practical research experience.


D2C Allows Opportunity to Seek Out New Customer Needs and Discover New Ways of Fulfilling Them

Looks to expand with 30 new retail stores pan-India


How Finance Service Providers Can Respond to Changing Needs of Customers?

Based on various research reports and consumer surveys, these are the things to adapt to meet changing customer needs


Visualize Success to Find the Big Opportunities

Know yourself. Know your market. Find the gaps.

Growth Strategies

How Startups Can Get Better At Customer Service

Your business will surely fail if you are unable to meet the needs of today's customers.

Growing a Business

How the Best Entrepreneurs Manage Risk

The trick is to look for or create opportunities with a comfortable balance between risk and reward.


6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.

Starting a Business

For a Winning Product Launch, Address Genuine Customer Needs

To successfully unveil a new entry in the marketplace, figure out how to best solve people's problems.