Marketing
3 Secrets to Driving Leads to Your Online Sales Funnel
Direct mail is a great way to earn quality customers-but only if you do these three things.
Direct Mail | Page 2
Marketing
The Science Behind the Sales Funnel
Get rid of empty leads by making your sales funnel consistent and efficient.
Marketing
How the Seasons Affect Your Direct Mail Campaigns
For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
Building a Business
3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
Marketing
How She Built a $50 Million Postcard Empire
Direct mail never died. It just needed an upgrade.
Marketing
Increase Your Direct Mail Campaign Results Using Holidays
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.
Business Operations & Logistics
Why Some Prices Are More Right Than Others
Learn to look at the factors that determine what your most attractive offer price is!
Marketing
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Marketing
3 Split Tests to Improve Your Direct Mail Results
If you want to increase your response rate, make sure you are ALWAYS testing something new.
Business Accounting
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Building a Business
Are You Leaving Money on the Table?
Persistent follow up that nevers crossing the line into pestering is the secret to sales success.
By Shaun Buck
Building a Business
3 Direct Mail Methods to Target Your Best Prospects
Make sure your marketing reaches the right customers every time.
Building a Business
Create Effective Sales Campaigns with Showmanship
The begins when you learn how to catch the customer's eye.
Marketing
5 Tips for Direct Mail Marketing
Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Tech
Build a Customer Communication Channel That’s Sure and Steady
The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.
By Shaun Buck
Marketing
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
By Mike Tinz
Marketing
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Remember direct mail? It's baacck! And it's a great complement to your online efforts.
By Renee Yeager
Marketing
4 Steps to Building Lifetime Value From Expensive First-Time Customers
When you look at how much a customer is worth, you need to focus on more than a single purchase.
Marketing
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Marketing
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
By Vin Gupta
Marketing
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Marketing
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Marketing
3 Ways to Make an Offer Your Prospects Can’t Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Marketing
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Building a Business
The 4 Elements of a Stellar Sales Piece
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Marketing
5 Elements of an Irresistible Call to Action
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Marketing
The New Rules of Lead Generation Resemble the Old Rules, Somewhat
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.