Direct Mail | Page 2

The first thing you need to determine? The close rate needed to break even.

Persistent follow up that nevers crossing the line into pestering is the secret to sales success.

Make sure your marketing reaches the right customers every time.

The begins when you learn how to catch the customer's eye.

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?

The internet's speed is great for business -- until Google or another platform changes its rules on a dime, freezing you out of the marketplace.

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.

When you look at how much a customer is worth, you need to focus on more than a single purchase.

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.

Using these two reports will help you get the most deductions from your list broker.

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.