Harley-Davidson

Harley-Davidson Has Selected 8 Interns to Ride Across America This Summer

The company has hired college students and recent grads to 'discover motorcycle culture' and contribute to its social media channels.

Lydia Belanger

Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'

Dan Bova

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.

Geoff Weiss

How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?

Jennifer Wang

Roaring Reinvention: How a Grandmother Started a Motorcycle Shop

A Florida woman is sharing her passion with other adventure-seekers.

Vivian Wagner