Main Street Entrepreneur

Thought Leaders

The Formula for Success This Entrepreneur Used to Build a 50-Year-Old Brand

How Paul Barton turned his passion for music and engineering into an iconic company.


Going Back to School for a Really Good Beer

Farm Ale Brewing keeps things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

Science & Technology

How to Combat the Death of Customer Service in the Digital Era

The rules of engagement are shifting and customer acquisition has never been more expensive. But savvy retailers can cut through the noise with a little thought and planning.


Don't Apply a "One-Size-Fits-All" Approach to Your Marketing. Do This Instead.

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.


Behind the Community: Spotlight on Your Local Yelp Team

Listen to understand how community managers and Yelp Elites work together to support small businesses across the country.


How to Drive a Better Customer Experience in Today's Overcrowded, Experience-Driven World

Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to post-purchase.

Thought Leaders

Are You Prepared to Be a Relentless Champion of Your Big Idea?

Alden Reiman breaks down what it takes to be a successful entrepreneur.

Growing a Business

If You Are Not Over Delivering for Your Customers, You're Not Doing Enough

In today's hyper-competitive climate, there's no such thing as "just enough."

Growing a Business

Working the Kinks out of the Customer Experience

Tune in to hear how Nola Bliss Massage Therapy owner Sara has scaled from her solo operation to over 20 massage therapists.


3 Ways to Attract the Customers You Deserve

How to be the go-to problem-solver for your desired target market.

Thought Leaders

Entrepreneurs Need to Embrace Adversity and Challenge, Says the CEO of Mecum Auctions

Dave Magers discusses preserving a great brand's heritage while taking risks to grow its reach.

Social Media

Strategizing for Social: The Video Edition

The amount of online videos consumers are watching has doubled since 2018-to address this striking trend, Emily is joined by Yelp's San Diego community manager, Anne, to chat about Anne's success in creating video content for social media.

Thought Leaders

How These Food Entrepreneurs Went From Barely Staying Afloat to Having Hour-Long Lines

Irvin Gunawan, founder and CEO of IRVINS, discusses the launch and explosive growth of his family's snack brand.


3 Customer Experience Breakdowns That Buyers Hate

Many organizations are still failing to connect the dots between content and an elevated buyer experience. To help you avoid making the same mistakes, this article outlines three customer experience breakdowns that happen all the time.

Thought Leaders

4 Ways To Getting More Creative With Your Customer Service

Adding to an already-established advice and assistance division will always boost your business.