Thought Leaders
A Chance to Make it Right
Customer experiences aren't always going to be five-star, but it's what you do with those imperfect experiences that matters.
Main Street Entrepreneur | Page 3
Thought Leaders
How this Founder and ‘Shark Tank’ Veteran is Fighting to Create a More Inclusive Coffee Category
With Copper Cow Coffee, Debbie Wei Mullin is on a mission to bring Vietnamese coffee culture to the world. Here are three lessons she's picked up along the way.
By Mita Mallick
Thought Leaders
Consistency That Keeps Customers Coming Back
Brick 3 Pizza Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family.
Thought Leaders
How This Entrepreneur Is Changing What We Put on Our Kitchen Tables
Three lessons Ibraheem Basir has taken away from building movement that's at the intersection of taste, health and culture.
By Mita Mallick
Thought Leaders
Using Reviews to Unlock Your Competitive Advantage
Jeff Toiste, author, consultant and trainer, shares ways that business owners can glean insights and learnings from their online reviews, as well as best practices for responding and engaging with reviews.
Thought Leaders
This Entrepreneur Made a Splash in the $16 Billion Swimwear Market By Listening to Her Customers
Despite operating in the crowded swimsuit category while surviving a pandemic, Andie has persevered, its success driven by Melanie Travis' grit and determination.
By Mita Mallick
Building a Business
Creating the Perfect Pizza Experience
Perfect Pizza's Tashia Robinson shares the elements-consistency, customer service, and community- that make her franchise a success.
Thought Leaders
How the Biggest Challenges Can Be the Greatest Opportunities for Entrepreneurs
Jenny Flores, head of small business growth philanthropy at Wells Fargo, is empowering women entrepreneurs to make an impact.
By Dan Bova
Marketing
With No Website or Marketing Department, He Became a Millionaire Selling Potato Peelers on Park Avenue
Joe Andes was a master salesman of the old school. He made his fortune one $5 sale at a time, working on a busy Manhattan street corner.
Business Ideas
To See If Your Idea Can Be a Success, Focus on N.E.R.C.M.
Entrepreneurs should consider these five factors when deciding if they should pull the trigger on their business idea.
By Jay Glauser
Marketing
13 Simple Ways to Market Your Business Offline
Here are proven strategies for growing your business the old-fashion way.
Building a Business
The 5-Level Approach to Building a Community of Fans for Your Business
Learn how to develop a following of fans who will be loyal to your company.
Thought Leaders
Want to Be a Successful Entrepreneur? Do What You Know.
Going into an industry unfamiliar to you could be detrimental.
By Jay Glauser
Building a Business
To Increase Your Chance of Success, Get Into an Industry You Know
The more experience you have in your industry, the more you know about the products, services, competitors, suppliers, channels of distribution, customers, and opportunities.
Thought Leaders
How These 5 Entrepreneurs Used Their Limited Resources to Grow Their Business Into a Successful Venture
There are always ways to produce big results with small means, which is critical to an entrepreneur's long-term success and sustainability.
Thought Leaders
Without Purpose, Your Business Will Not Succeed
Launching a startup because of money is not a strong enough motivator to get you through all of the challenges.
By Jay Glauser
Business Funding
5 Small-Business Owners Share the Secrets to Building a Strong Network of Mentors
From finding the right people to making it easy for your mentors, here are some tips on building the ultimate brain trust.
Building a Business
5 Keys for Building a Business Without Money
Don't let a lack of funding stop you from getting started. Follow these steps to start your business today.
Building a Business
4 Tips for Growing a Sustainable Business
Want your business to last? This successful entrepreneur can tell you what you need to go from just satisfying your customers to making them your true partners.
By Wendy Keller
Thought Leaders
Michael Glauser’s 10 Books That Will Kick Start Your Entrepreneurial Dreams
Great books keep us informed about our world, introduce us to inspiring role models, and teach us important concepts we can apply in life and business.
Building a Business
How to Know What Passions to Pursue
To determine if your idea is worth exploring follow this two-step process.
Building a Business
4 Ways Small Businesses Can Survive the Slower Months
If your business is prone to industry changes, it's essential to bake a strategy right into your business plan. Here are few tips to get you started.
By Cris Burnam
Thought Leaders
Have a Burning Business Question? Ask Our Small Business Expert Mike Glauser.
As a successful founder, professor and consultant, Glauser is ready to take any entrepreneurship question you throw his way.
Building a Business
7 Easy Steps for Launching a Venture that Will Fail
If you do these things your business will not succeed
Thought Leaders
2 Mission-Driven Entrepreneurs Share Their Path to Success
ENERGYneering Solutions founders Benny and Julie Benson have found a way to create both a business that speaks to the heart and a simpler life. Here's how they did it.
Building a Business
Are You Ready for a Job-Less Economy?
Prepare for the future by developing these skills
Building a Business
4 Steps for Launching Corporate Social Responsibility at Your Business
If you're trying to do good while running a business, this can help you figure out where you and your company can do the most good.