Santa

Marketing

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.

Business News

Want to Make the Holidays Special? Send a Personalized Message From Santa.

Make this holiday season a truly special one.

Franchise

For This Franchisee, Every Day Is Christmas

Jason Paulk opened a Christmas Decor franchise so that he could run a business while keeping his jobs as a firefighter and paramedic.

Business News

Watch Out, Santa. Denmark Says It Owns the North Pole.

The Nordic country is making a power play for natural resources that could eventually be big business.

Business News

Holy Cow: Bill Gates Plays Secret Santa in Reddit Christmas Miracle

Imagine if Bill Gates was your Secret Santa? One lucky Reddit user was unknowingly paired up with the Microsoft chairman and billionaire, who gave her a cow - sort of.

Business News

How Much Would Santa's Salary Be?

It's a tough job, but someone's got to to do it. Factoring in skill, stealth, and unparalleled delivery service, a new survey says Santa could earn under $138,000 per year.

Marketing

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.