Marketing
The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red
This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.
Santa
Business News
Holy Cow: Bill Gates Plays Secret Santa in Reddit Christmas Miracle
Imagine if Bill Gates was your Secret Santa? One lucky Reddit user was unknowingly paired up with the Microsoft chairman and billionaire, who gave her a cow - sort of.
By Geoff Weiss
Building a Business
How Much Would Santa’s Salary Be?
It's a tough job, but someone's got to to do it. Factoring in skill, stealth, and unparalleled delivery service, a new survey says Santa could earn under $138,000 per year.
Building a Business
How WestJet Won Christmas With the Best Publicity Stunt Ever
Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.