Building a Business
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
By Gilad Bechar
Seniors | Page 2
Thought Leaders
Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley
The team at IDEO, an innovation and design firm, is inspired by Barbara Beskind's unique perspective and enthused by her resolve.
By Geoff Weiss
Tech
This Standalone Smartwatch Is Designed for Both Children and Senior Citizens
With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.
By Geoff Weiss
Buying a Franchise
The 10 Types of Franchises to Watch in 2015
These are the franchises you'll be talking about next year, from children's enrichment companies to pizza companies and more.
Buying a Franchise
How I Grew My Wheelchair Ramp Company Into a Franchise
Julian Gordon left the construction industry to start Amramp, a successful franchise aimed to help the elderly and disabled.
By Jason Daley
Building a Business
Study Trends to Guide Your Innovation Efforts
Keep your finger on the pulse of four key waves driving new product development.
Buying a Franchise
Franchise Players: Changing Careers to Provide Compassionate Caregiving
After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.
By Kate Taylor
Business News
This New Genetics Startup Wants to Make ‘100’ the New ’60’
Craig Venter, best known for being one of the first people to sequence the human genome, launched a new company Tuesday that will focus on how we can live longer and healthier lives.
By Laura Entis
Building a Business
The Top 5 Franchise Industries to Watch
The companies in our Franchise 500 are showing dramatic gains. Here are the sectors that are leading the charge.
Marketing
Catering to Boomers, a Cell Phone Company Takes Off
Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
By Sarah Max
Building a Business
How Rest Assured Is Filling a Niche in the Senior-Care Market
This Lafayette, Ind.-based company lets seniors and their families know that someone has their backs. Plus, other game-changers meeting the needs of older consumers.
By Jason Daley