Seniors | Page 2

Marketing

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.

By Jon Nielsen

Tech

The Brilliant Software That’s Turning Grandma’s TV Into a Caregiving Tool

By Jason Daley

Building a Business

5 Ways to Improve Customer Service for Seniors

By Seth Bailey

Thought Leaders

Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley

By Geoff Weiss

Tech

This Standalone Smartwatch Is Designed for Both Children and Senior Citizens

With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.

By Geoff Weiss

Buying a Franchise

The 10 Types of Franchises to Watch in 2015

These are the franchises you'll be talking about next year, from children's enrichment companies to pizza companies and more.

By Tracy Stapp Herold

Buying a Franchise

How I Grew My Wheelchair Ramp Company Into a Franchise

Julian Gordon left the construction industry to start Amramp, a successful franchise aimed to help the elderly and disabled.

By Jason Daley

Building a Business

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

By Louis Foreman

Buying a Franchise

Franchise Players: Changing Careers to Provide Compassionate Caregiving

After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.

By Kate Taylor

Business News

This New Genetics Startup Wants to Make ‘100’ the New ’60’

Craig Venter, best known for being one of the first people to sequence the human genome, launched a new company Tuesday that will focus on how we can live longer and healthier lives.

By Laura Entis

Building a Business

The Top 5 Franchise Industries to Watch

The companies in our Franchise 500 are showing dramatic gains. Here are the sectors that are leading the charge.

By Tracy Stapp Herold

Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

By Sarah Max

Building a Business

How Rest Assured Is Filling a Niche in the Senior-Care Market

This Lafayette, Ind.-based company lets seniors and their families know that someone has their backs. Plus, other game-changers meeting the needs of older consumers.

By Jason Daley