Building a Business Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks 'U.S. consumers don't want better Coke, they want more interesting water.' By Reuters
Building a Business This Barber-Turned-Entrepreneur Is Cashing In on the California Drought by Painting Dead Grass Green Drew McClellan has carved out a thriving business sprucing up lawns as California closes in on its third driest year on record. By Kim Lachance Shandrow
Building a Business The Multitrillion-Dollar Opportunity Open to Entrepreneurs Think on a big scale. Developing solutions to environmental challenges and teaming up with big players can secure a profit for startups. By Andrew Winston