Why Choosing to Be Sold Out of Its No. 1 Bestseller Was the Right Decision for This Startup

When faced with a difficult decision, Nina Faulhaber the co-founder of ADAY, a technical clothing line for women's clothing, took the motto 'the customer is always right' to heart -- and it was the best decision she made.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
1 min read

When faced with a difficult decision, Nina Faulhaber the co-founder of ADAY, a technical clothing line for women, chose to listen to her customers above all else.

After the debut of its everyday leggings, the apparel item skyrocketed in popularity. Continuously selling out and restocking this bestselling item seemed like a great thing -- that was until some of ADAY’s early customers chimed in with negative feedback.

Listening to customer feedback and ensuring the highest quality products was important to Faulhaber -- even if it meant being sold out of the leggings. The team decided to go back to the drawing board and figure out a solution.

Related: Are You Really Listening to Your Customers?

“As a team we all stood behind the belief that our decision was the right decision and that the improvement and the tweaking was for a bigger good,” Faulhaber says in this video.

Check out the video to learn more about how Faulhaber and her team tackled the issue head on.

 

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur