If You're Selling More Than One Thing, You're Probably Making a Big Mistake

Don't get bored with your success.
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars spotlights Ian Siegel, CEO of ZipRecruiter. Siegel gives his best advice to other entrepreneurs who are starting out, which is: Find out what your customers want most from you and give it to them. 

This sounds simple, but Siegel says you shouldn't stop there. Instead, you should focus all of your efforts in making sure you can provide that one product or service in the most optimized way possible, until you are the very best at that thing in your field. Then, once you've mastered it -- and this is important -- don't move on to the next product or service idea. Do concentrate on making sure you let as many potential clients and partners as possible know about what you're doing.

Marketing and sales might not come as naturally to some entrepreneurs as others, but they are vital to the health of your business. So, don't get distracted and start trying to sell a second idea before you've optimized the first one. Don't get bored and move on until the time is right.

Related: Daymond John Shares How to Grow Personally and Professionally Through Business

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.