Why This Startup Went Through Nearly 50 Interviews to Find the Right Hire

The president of AppSumo talks about some of the key pillars the startup abides by.

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In this video, Entrepreneur Network partner Eric Siu talks with Ayman Al-Abdullah, president of SumoApp, an application that curates deals for entrepreneurs. 

The two talk about the app's growth strategy, which includes thinking about potential customers -- including taking its customer count from 1 million to 10 million. Moreover, the company focuses on a few key trajectory points, including specializing its marketing strategy and intensely vetting what kind of software the app's customers are interested in.

A present-day challenge and priority for the startup is the ability to hire good people. In the past, the business had seen how long this process could take -- involving sometimes from 40 to 50 interviews for one position.

The team eventually hired an in-house team to free up more resources and avoid hiring the wrong people. As Al-Abdullah points out, one bad hire could cost 15 times the salary you pay your initial hire.

Click on the video to hear more from Siu and Al-Abdullah.

Related: What Does Achieving Growth Really Look Like?

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