Customer Experience

News and Articles About Customer Experience

The 5 Things Your Customers Won't Admit About Your Customer Experience
Customer Experience

The 5 Things Your Customers Won't Admit About Your Customer Experience

From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.
Lisa Hoover McGreevy
Can 'User-Experience' Experts Become 'Customer-Experience' Experts?
User Experience

Can 'User-Experience' Experts Become 'Customer-Experience' Experts?

Small companies have mastered user experience; now it's on to the frontier of customer service.
Toby Bottorf
How 9 Successful Companies Keep Their Customers
Customer Retention

How 9 Successful Companies Keep Their Customers

From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
Joseph Pigato
Create Value -- Not Just Buzz -- For Your Customers
Pitching investors

Create Value -- Not Just Buzz -- For Your Customers

Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.
How to Respond to Bad Reviews to Build Customer Loyalty
Customer Engagement

How to Respond to Bad Reviews to Build Customer Loyalty

Here's what to do when your business gets slammed on Yelp or other review sites.
Brett Relander
How My 5-Year-Old Helped Me Better Understand Customers
Entrepreneurship

How My 5-Year-Old Helped Me Better Understand Customers

Immersed in their own work flow and priorities, clients might not communicate directly -- without some of these techniques.
Kumar Srivastava
3 Mistakes That Undermine Using Social Media for Customer Service
Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Ekaterina Walter
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
Keep Your Customers as Close as Family
Customer Relationship

Keep Your Customers as Close as Family

At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Chuck Cohn
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
Brett Relander
the future of work

How the Next Five Years Will Revolutionize Business

The years until 2020 are poised to redefine almost every facet of how we work, from the way we run customer service to the way we build our businesses.
Jason Ankeny
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Customer Experience

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
Too Much Social Media Can Drive Away Your Customers
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander