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News and Articles About Customer Experience

Safe Use of Social Media in Regulated Fields? It's a Real Option.
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Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
April 8, 2014 in Social Media
How to Position a Brand for Breakthrough Success

How to Position a Brand for Breakthrough Success

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The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
April 8, 2014 in Marketing
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

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The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
April 8, 2014 in Marketing
When Your Product Design Makes Your Customers Feel Smart

When Your Product Design Makes Your Customers Feel Smart

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Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
March 28, 2014 in Technology
How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer

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As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
March 27, 2014 in Marketing
The 6 Types of Online Buyers

The 6 Types of Online Buyers

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Find out what types of buyers are shopping online so you can learn to attract new business.
March 18, 2014 in Marketing
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

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In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
March 17, 2014 in Marketing
Google Faces Lawsuit Over Kids' In-App Purchases

Google Faces Lawsuit Over Kids' In-App Purchases

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Google is on the receiving end of a class-action lawsuit brought by parents whose kids unknowingly paid a substantial amount of money for in-app purchases.
March 11, 2014 in Business News
Want Loyal Customers? Talk to Your Hair Stylist.

Want Loyal Customers? Talk to Your Hair Stylist.

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Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
March 11, 2014 in Grow Your Business
What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

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These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
March 5, 2014 in The 'Treps
Content to Keep Off Your Website

Content to Keep Off Your Website

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When designing your site, be aware of these content strategies, so you don't do more harm than good.
March 4, 2014 in Social Media
3 Ways to Treat Early Adopters Like Royalty

3 Ways to Treat Early Adopters Like Royalty

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When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
February 27, 2014 in Starting a Business
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

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Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014 in Branding
5 Ways to Market Your Startup on a Dime

5 Ways to Market Your Startup on a Dime

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Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
January 22, 2014 in Marketing
Why Businesses Will Like PayPal's Updated Checkout Process

Why Businesses Will Like PayPal's Updated Checkout Process

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The payment processing company has moved to a simpler 'in-context' checkout system.
January 13, 2014 in News and Trends
Warby Parker Founder Looking to Take on Big-Name Grooming Companies With Niche Offerings

Warby Parker Founder Looking to Take on Big-Name Grooming Companies With Niche Offerings

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After co-founding Warby Parker, Jeff Raider is hoping to find success again with his newest endeavor, Harry's.
January 7, 2014 in Starting a Business
Why Ditching Silicon Valley for Paris Was the Best Decision for My Startup

Why Ditching Silicon Valley for Paris Was the Best Decision for My Startup

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Vayable co-founder Jamie Wong opens up about how leaving the Valley's "techno-chamber" helped her form deeper connections with customers.
October 17, 2013 in Grow Your Business
Why Everyone Should Buy From You Instead of the Competition

Why Everyone Should Buy From You Instead of the Competition

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Outshining your competition means getting savvy about your approach. This doesn't require a hefty budget, just a creative mind and sense of adventure.
September 3, 2013 in Sales
Video: Using Video Like the Big BrandsPlay Video

Using Video Like the Big Brands (Video)

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What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
August 26, 2013 in Online Marketing

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