News and Articles About Customer Experience
How your customers perceive your product should determine how you present it to them.
Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
Nikki Kaufman, one of the founders of Quirky, wants to give customers the best possible headphone experience.
Adding personalized touches to customer interactions can help not only develop a strong relationship but also snag future sales.
While most customers are happy when companies offer solutions and try to help , there are a few types of customers who will never be happy. Here is how to deal with them.
Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
Work backward from months after a product's sale to your first interaction with a prospect to find ways to engage and support the consumer.
For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
How your startup uses language to shape the customer experience says a lot about what it believes in.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Create services or devices that enable users to maximize their time and money. Big Data can play a role in this fine-tuning.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Find out what types of buyers are shopping online so you can learn to attract new business.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Google is on the receiving end of a class-action lawsuit brought by parents whose kids unknowingly paid a substantial amount of money for in-app purchases.
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.
When designing your site, be aware of these content strategies, so you don't do more harm than good.