Customer Experience

News and Articles About Customer Experience

Use Your Customer Support Staff to Improve Every Aspect of Your Business
Data-Driven Marketing

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.
Leyla Seka
8 Initiatives to Make Your Customers Loyal Advocates
Customer Engagement

8 Initiatives to Make Your Customers Loyal Advocates

You now need more than loyalty from your customers -- they need to be your cheerleaders.
Martin Zwilling
Top 10 Customer-Centric Marketing Trends for 2016
Data-Driven Marketing

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
John Arnold
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman
6 Tips, From Anticipation to Afterglow, to Enhance the Whole Customer Experience
Customer Experience

6 Tips, From Anticipation to Afterglow, to Enhance the Whole Customer Experience

Use behavioral economics, neuroscience and psychology to tap into the joy of anticipation, the delight of the interaction and the warmth of remembering.
John Marshall and Dan Clay
Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)
Customer Service

Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)

The team member talking to the customer is really the most important person in your company. At least to the customer.
Matt Lautz
Sleigh Bells Ring. Are Your Cash Registers?
Data-Driven Marketing

Sleigh Bells Ring. Are Your Cash Registers?

Here are three secrets to holiday success.
Chip R. Bell
Why You Should Think Less About Sales and More About the Customer Experience
Data-Driven Marketing

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.
Daniel Newman
At This Store, the Fitting-Room Mirrors Know All
Business Accelerated

At This Store, the Fitting-Room Mirrors Know All

Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.
Laura Entis
Why Smart Companies Are Making Customer Experience a C-Suite Job
Data-Driven Marketing

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
Len Devanna
Tweak Your Company Survey to Find Out What the Customer Actually Experiences
Customer Experience

Tweak Your Company Survey to Find Out What the Customer Actually Experiences

Most surveys ask questions that the company wants to know, not what the customer wants to tell them. And that gets you nowhere.
Tracy Maylett
3 Ways Smart Retailers Leverage Product Returns for Data
Data-Driven Marketing

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Peter Sobotta
What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.
Data-Driven Marketing

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.
Tal Schwartz
Get Personal to Close the Customer Experience Gap
Data-Driven Marketing

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.
Luc Burgelman