Customer Experience | Page 10

Building a Business

Improve Management of Retail Returns for a Better Customer Experience

Poor returns policies and cumbersome returns processes are a significant obstacle to future sales.

By Peter Sobotta

Building a Business

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.

By Leyla Seka

Building a Business

8 Initiatives to Make Your Customers Loyal Advocates

You now need more than loyalty from your customers -- they need to be your cheerleaders.

By Martin Zwilling

Marketing

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.

By John Arnold

Building a Business

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.

By Daniel Newman

Building a Business

6 Tips, From Anticipation to Afterglow, to Enhance the Whole Customer Experience

Use behavioral economics, neuroscience and psychology to tap into the joy of anticipation, the delight of the interaction and the warmth of remembering.

By John Marshall and Dan Clay

Building a Business

Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)

The team member talking to the customer is really the most important person in your company. At least to the customer.

By Matt Lautz

Marketing

Sleigh Bells Ring. Are Your Cash Registers?

Here are three secrets to holiday success.

By Chip R. Bell

Marketing

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.

By Daniel Newman

Tech

At This Store, the Fitting-Room Mirrors Know All

Shoppers at the Ralph Lauren Polo flagship store in New York City can now engage with Oak Labs' smart, interactive fitting-room mirrors.

By Laura Entis

Marketing

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.

By Len Devanna

Building a Business

Tweak Your Company Survey to Find Out What the Customer Actually Experiences

Most surveys ask questions that the company wants to know, not what the customer wants to tell them. And that gets you nowhere.

By Tracy Maylett

Marketing

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.

By Peter Sobotta

Marketing

What Would James Bond Do? Channel the Charisma of 007 in Your Website Marketing.

Build a site that offers a seamless experience and an exciting ride, wrapped in an attractive package.

By Tal Schwartz

Building a Business

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.

By Luc Burgelman

Building a Business

Little Things Equal Big Experiences

If you want your customers to keep coming back, and your employees to keep performing at a high level, you have to create these positive experiences.

By Jill Schiefelbein

Building a Business

The 5 Mistakes Standing Between You and Your First Million

Few entrepreneurs build million dollar businesses but many more would if they shifted how they do business.

By Peter Voogd

Building a Business

The Power of Persuasion: Using Brain Science to Get Users to Act

Here is how to use data for your web design and user experience to get people to buy your product.

By Lauren Ventura

Tech

Is ‘Ransomware’ Terrorizing Your Site Visitors?

You need to understand how the new threat targeting businesses works, and what to do about it.

By Chemi Katz

Marketing

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'

By John Brubaker

Building a Business

How to Be a Good Customer

Always remember that when you reach out to customer support, there's a human being on the other end.

By Paul Jun