Building a Business
Tailoring Your Sales Pitch to Your Customer’s Personality
Once you recognize and tailor your pitch to your customer's dominant type, among the four types, you'll see positive results.
Customer Experience | Page 10
Building a Business
3 Reasons the C-Suite Should Take Employee Disengagement Seriously
Disengaged workers can disintegrate company culture and customer satisfaction.
By Harry West
Building a Business
5 Ways Your Agency Can Improve the Client Experience
Start with a solid strategy and a plan to identify gaps in service. Push yourself, and be willing to be outside help if needed.
By Shayla Price
Thought Leaders
4 Steps to Win Back an Unhappy Customer
It doesn't matter if the customer isn't right, you have to make them feel like they are.
Online Presence
What Social Media Can Teach Us About Managing Customer Experience
Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Tech
7 Truths for Digital Context
Quick and easy are the words of the day. Consumers want what they want, and they want it now. They are looking to you to reduce the gap between their thinking and doing.
By David Norton
Building a Business
Marketing In the Era of Consumer-Led Change
The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Building a Business
5 Easy Strategies to Prevent Costly Retail Returns
No longer seen as a cost of doing business, product returns are a real threat to the bottom line of all retailers.
Building a Business
The Road From Product to Experience for Luxury Offerings
People prefer to spend their money on experiences over things and access over ownership.
By Toby Bottorf
Building a Business
5 Tips for Driving Valuable Customer Experiences Through Company Culture
It is important for organizations to build their culture around one goal -- delivering positive customer experiences.
By Erin Walline
Building a Business
4 Ways To Diagnose Your Customer Journey
Step outside of the norm and see what you look like from the outside.
By Len Devanna
Building a Business
Haven’t Heard of Proactive Net? It Will Revolutionize Customer Experience.
No matter how beautifully-designed your website is, technical glitches can ruin the user experience. That doesn't have to be the case.
By Tal Schwartz
Building a Business
How to Earn and Keep a Customer’s Trust
These four steps can help you generate greater trust between your online commerce site and the customers you cultivate.
Building a Business
5 Reasons to Reimagine How You Offer Customer Support
In the new "era of the customer, innovative companies need to put users -- and their experience -- first.
By Leyla Seka
Building a Business
The Science Behind Customer Churn
Customer-loyalty and retention is paramount in the online marketplace. Here's how to get the most out of Big Data and keep your customers coming back.
Building a Business
5 Steps to Make the Most of a Product Return
Smart retailers leverage products returns to improve the customer experience and drive repeat sales.
Business News
Are You Unknowingly Turning Off Clientele?
Find out which tactics will backfire and what to do instead.
By Elinor Stutz
Marketing
An Entrepreneur’s List of 17 Techniques for Handling ‘Haters’
Next time some angry individual spews venom, here's what you do.
By Neil Patel
Marketing
You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen
The two important steps between where your client stands now -- and getting that deal closed, pronto!
Building a Business
6 Super-Simple Ideas to Lower Customer Acquisition Cost for Any SaaS
For starters, raise your expectations as to how much customer acquisition will cost you.
By Neil Patel
Building a Business
Improve Management of Retail Returns for a Better Customer Experience
Poor returns policies and cumbersome returns processes are a significant obstacle to future sales.
Building a Business
Use Your Customer Support Staff to Improve Every Aspect of Your Business
Not sure how to improve customer experience? Start with your team already on the front lines.
By Leyla Seka
Building a Business
8 Initiatives to Make Your Customers Loyal Advocates
You now need more than loyalty from your customers -- they need to be your cheerleaders.
Marketing
Top 10 Customer-Centric Marketing Trends for 2016
Start your new year with these trends to stay customer-focused and ahead of the competition.
By John Arnold
Building a Business
Customer-Journey Mapping: The What, How and Why
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Building a Business
6 Tips, From Anticipation to Afterglow, to Enhance the Whole Customer Experience
Use behavioral economics, neuroscience and psychology to tap into the joy of anticipation, the delight of the interaction and the warmth of remembering.
Building a Business
Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)
The team member talking to the customer is really the most important person in your company. At least to the customer.
By Matt Lautz