Building a Business
Your Success Is My Success: How to Build Thriving Client-Vendor Relationships
Here are three steps you can take to make mutual success more than an aspiration.
By Kuty Shalev
Customer Experience | Page 9
Building a Business
It’s Always a Good Time to Start a Business — Unless You’re Launching a Mediocre One
By Gerard Adams
Building a Business
Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands
These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Building a Business
Connecting With Your Customer Is What Drives Relationship Marketing
Today's customers want a good product they connect with on an emotional level.
Building a Business
How Transparency Can Slash Your Churn Rate by 89%
One entrepreneur's journey into radical transparency created amazing results.
By Adam Toren
Building a Business
5 Ways to Reduce Your SaaS Churn
Your customers are leaving. But why? Why not find out?
By Thomas Smale
Thought Leaders
4 Ways Leaders Can Get More by Giving More
Helping others achieve their goals is one of the best ways to ensure your own success. Start by saying 'yes' and 'thank you' more often.
Marketing
How Do You Measure the Impact of an Experience?
Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Marketing
4 Lessons About Handling Stressed Customers That I Learned From Being a Mover
Calling certain service companies -- such as realtors or movers -- is essentially a cry for help in the midst of a stressful life event. How will you, the provider, respond?
By Omar Soliman
Building a Business
Data ‘Changes a Brand From a Promise to an Outcome’
When there are sensors in everything, companies will have to do more than deliver on their promises.
Building a Business
5 Things We’ve Learned Competing Against 800-pound Gorillas
Let being small be your thing. Specialize in doing a few things extremely well, and forget the rest.
By Nellie Akalp
Marketing
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Building a Business
3 Steps You Can Take Now to Unlock Your Inner Innovator
Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
Thought Leaders
A Lesson From New York Fashion Week
Make interacting with your business an experience customers won't forget.
By Jim Joseph
Building a Business
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Returns data offers companies priceless insights that improve the customer experience.
Thought Leaders
Do You Know What Your Customers Want? Are You Sure?
Your world revolves around your customers, not the other way around. Treat them like it.
Business News
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business.
By Deep Patel
Building a Business
5 Ways Competition Can Help Your App Succeed
Don't let fear of competitors dampen your launch plan. Instead, use them as case studies to build a better product and company.
Thought Leaders
This Company Rakes in Millions and Still Handwrites Thank-Yous Every Day
Hunting gear maker Kuiu doesn't sell through retailers in favor of building direct and honest relationships with its customers.
Thought Leaders
3 Entrepreneurial Lessons You’ll Never Learn In Business School
Firsthand experiences teach you far more than any textbook.
Building a Business
Personalization Is Giving Customers What They Want Before They Demand It
Reallocate your savings from automation to deliver a better customer experience, based on personalization.
By Tara Sporrer
Thought Leaders
7 Traits of Exceptional Leaders In the Age of Customer Feedback
Leadership increasingly involves your ability, and willingness, to listen.
Building a Business
A Smart Retail Return Policy Is Much More Than Free Shipping
The more retailers can learn about why products get returned, the more they can do to prevent them.
Building a Business
The Only 2 Things You Need for a Company Customers Won’t Leave
Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Thought Leaders
3 Cost-Effective Ways to Increase Brand Awareness
The most common problem entrepreneurs face is that nobody has heard of them or their business.
By Ryan Erskine
Tech
The Most Innovative Companies for Families Might Surprise You
Fatherly's list of the 20 Most Innovative Companies for kids and parents features both the sharing economy and new takes on old favorites.
Online Presence
What Buffer Can Teach Us About Customer Service
Now hiring: A Happiness Hero to be the extraordinary gatekeeper of my business.
Marketing
How to Get a Great ROI on Your Influencer Marketing Plan
Trust, authenticity and word-of-mouth advertising are your best tools.