Building a Business
5 Things We’ve Learned Competing Against 800-pound Gorillas
Let being small be your thing. Specialize in doing a few things extremely well, and forget the rest.
By Nellie Akalp
Customer Experience | Page 9
Building a Business
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Returns data offers companies priceless insights that improve the customer experience.
Thought Leaders
Do You Know What Your Customers Want? Are You Sure?
Your world revolves around your customers, not the other way around. Treat them like it.
Business News
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business.
By Deep Patel
Building a Business
5 Ways Competition Can Help Your App Succeed
Don't let fear of competitors dampen your launch plan. Instead, use them as case studies to build a better product and company.
Thought Leaders
This Company Rakes in Millions and Still Handwrites Thank-Yous Every Day
Hunting gear maker Kuiu doesn't sell through retailers in favor of building direct and honest relationships with its customers.
Thought Leaders
3 Entrepreneurial Lessons You’ll Never Learn In Business School
Firsthand experiences teach you far more than any textbook.
Building a Business
Personalization Is Giving Customers What They Want Before They Demand It
Reallocate your savings from automation to deliver a better customer experience, based on personalization.
By Tara Sporrer
Thought Leaders
7 Traits of Exceptional Leaders In the Age of Customer Feedback
Leadership increasingly involves your ability, and willingness, to listen.
Building a Business
A Smart Retail Return Policy Is Much More Than Free Shipping
The more retailers can learn about why products get returned, the more they can do to prevent them.
Building a Business
The Only 2 Things You Need for a Company Customers Won’t Leave
Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Thought Leaders
3 Cost-Effective Ways to Increase Brand Awareness
The most common problem entrepreneurs face is that nobody has heard of them or their business.
By Ryan Erskine
Tech
The Most Innovative Companies for Families Might Surprise You
Fatherly's list of the 20 Most Innovative Companies for kids and parents features both the sharing economy and new takes on old favorites.
Online Presence
What Buffer Can Teach Us About Customer Service
Now hiring: A Happiness Hero to be the extraordinary gatekeeper of my business.
Marketing
How to Get a Great ROI on Your Influencer Marketing Plan
Trust, authenticity and word-of-mouth advertising are your best tools.
Building a Business
Tailoring Your Sales Pitch to Your Customer’s Personality
Once you recognize and tailor your pitch to your customer's dominant type, among the four types, you'll see positive results.
Building a Business
3 Elements of a Better Customer Experience
Companies that treat customer service like an afterthought needn't worry -- their competition will take care of the rest.
By Scott Horn
Building a Business
To Reduce Costly Retail Returns Start Listening to Your Front Line People
Nobody is likelier to have ideas for avoiding customer problems than whoever is solving those problems, face-to-face, with unhappy customers.
Building a Business
Customer Loyalty Is Spelled N-P-S
NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
By Todd Latz
Building a Business
3 Reasons the C-Suite Should Take Employee Disengagement Seriously
Disengaged workers can disintegrate company culture and customer satisfaction.
By Harry West
Building a Business
5 Ways Your Agency Can Improve the Client Experience
Start with a solid strategy and a plan to identify gaps in service. Push yourself, and be willing to be outside help if needed.
By Shayla Price
Thought Leaders
4 Steps to Win Back an Unhappy Customer
It doesn't matter if the customer isn't right, you have to make them feel like they are.
Online Presence
What Social Media Can Teach Us About Managing Customer Experience
Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Tech
7 Truths for Digital Context
Quick and easy are the words of the day. Consumers want what they want, and they want it now. They are looking to you to reduce the gap between their thinking and doing.
By David Norton
Building a Business
Marketing In the Era of Consumer-Led Change
The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Building a Business
5 Easy Strategies to Prevent Costly Retail Returns
No longer seen as a cost of doing business, product returns are a real threat to the bottom line of all retailers.
Building a Business
The Road From Product to Experience for Luxury Offerings
People prefer to spend their money on experiences over things and access over ownership.
By Toby Bottorf