Building a Business
Why You Should Take a ‘Wait-and-See’ Approach to New-Product Launches
Instead of being first to the marketplace, being last may actually present more opportunities.
Customer Experience | Page 9
Building a Business
LinkedIn’s Reid Hoffman: To Scale, Do Things That Don’t Scale
To kick-off the new podcast, 'Masters of Scale,' Reid Hoffman chats with the co-founder of Airbnb, Brian Chesky, on creating the perfect experience for a handful of customers.
Thought Leaders
You Sell Experiences Whether You Realize It or Not
Give your customers a stellar experience, and they are yours for life.
By Mark Asquith
Thought Leaders
Use Tradition and Ritual to Thrive In the Experience Economy
Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.
By Allen Han
Thought Leaders
7 Science-Backed Strategies for Dealing With Angry Customers
De-escalating a tense situation starts with understanding your own emotions and how to maintain an inner calm.
Tech
Future Technology Will Bring Terrifying Prospects You Can Innovate Against
The way the world works is changing, which raises both questions and opportunities.
Marketing
These 3 Essentials Can Save You From Being Crushed by Ecommerce Giants
In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
By Phil Barrett
Tech
What I Learned Dining at Eatsa, an Automat Restaurant for Today’s World
Human interaction is optional, but that didn't make the experience any less human.
Business News
Amazon’s Brick-and-Mortar Bookstore Is Coming to New York
Though the company built its name on ecommerce, Amazon's expanding chain of stores is a sign that it understands the value of a physical presence.
By Nina Zipkin
Building a Business
Your Success Is My Success: How to Build Thriving Client-Vendor Relationships
Here are three steps you can take to make mutual success more than an aspiration.
By Kuty Shalev
Business News
5 Steps to Bring Users Back to Your App
Smartphone users have short attention spans, but with the right reminders in the right place, they don't have to stay "gone" forever
By Q Manning
Marketing
5 Writing Tactics to Win Hearts, Minds and More Business
Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
By Yatin Khulbe
Building a Business
It’s Always a Good Time to Start a Business — Unless You’re Launching a Mediocre One
If your product or service falls short of great, your company won't last long.
By Gerard Adams
Building a Business
Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands
These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Building a Business
Connecting With Your Customer Is What Drives Relationship Marketing
Today's customers want a good product they connect with on an emotional level.
Building a Business
How Transparency Can Slash Your Churn Rate by 89%
One entrepreneur's journey into radical transparency created amazing results.
By Adam Toren
Building a Business
5 Ways to Reduce Your SaaS Churn
Your customers are leaving. But why? Why not find out?
By Thomas Smale
Thought Leaders
4 Ways Leaders Can Get More by Giving More
Helping others achieve their goals is one of the best ways to ensure your own success. Start by saying 'yes' and 'thank you' more often.
Marketing
How Do You Measure the Impact of an Experience?
Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Marketing
4 Lessons About Handling Stressed Customers That I Learned From Being a Mover
Calling certain service companies -- such as realtors or movers -- is essentially a cry for help in the midst of a stressful life event. How will you, the provider, respond?
By Omar Soliman
Building a Business
Data ‘Changes a Brand From a Promise to an Outcome’
When there are sensors in everything, companies will have to do more than deliver on their promises.
Building a Business
5 Things We’ve Learned Competing Against 800-pound Gorillas
Let being small be your thing. Specialize in doing a few things extremely well, and forget the rest.
By Nellie Akalp
Marketing
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Building a Business
3 Steps You Can Take Now to Unlock Your Inner Innovator
Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
Thought Leaders
A Lesson From New York Fashion Week
Make interacting with your business an experience customers won't forget.
By Jim Joseph
Building a Business
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Returns data offers companies priceless insights that improve the customer experience.