Don't miss the opportunity to leverage this key aspect of the customer experience to protect your margins, boost customer retention and increase your customer lifetime value.
Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today.
Located in a strip mall in Oahu, Hawaii, Adela's Country Eatery has grown a name for itself beyond its small takeout counter, winning the #5 spot on Yelp's Top 100 Places to Eat.
Behind the Review celebrates 100 episodes of small business experience, talking about everything from review response to great customer service, to hiring and firing employees.
Promotional pricing and discount pricing strategies can cost brands millions in lost sales by promoting unprofitable buying behavior. This article will discuss the long-term impact discounts can have on a brand.
Effective communication with customers has never been more important, especially as we head into economic uncertainty. Remember these five tips when you're talking to your customers.
When putting this one thing into your business strategy, it can be a competitive advantage to help redefine your brand's positioning. Here's how to do it.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.